Fractional ownership firms are much more adept at getting press coverage than the average air charter firm. But when you spend a small fortune on each customer acquisition you expect the gang in marketing to earn their keep.

Mark Booth gives a very savvy marketing / press tour of the European side of Netjets. The fact remains, however, that red ink is flowing in Europe. To Mr. Booth's credit however, at least he has the chutzpah to come out and speak frankly about how tough expanding a fractional business really is, even when you are #1.