This letter from Matthew Andersson is old news, but it is a timely post in light of all the air charter fuss that is erupting in the press about the VLJ viability discussion.

This letter is revealing in that Mr. Andersson sticks to the basics - you can't sell caviar to the masses, even with a 50% discount.

The market simply may not be there - or alternatively, someone will need to think like Southwest and create the market.