As air charter soldiers march the aisles at NBAA in Vegas this week, Flight Options is trumpeting their new jet card. Normally PR is not welcome on these pages, but this one has air charter gurus stumped.

Why trumpet a card that earns the aircraft management company revenue, potentially at the expense of owners as depreciation accelerates through increased utilization?

Or put another way, why own a share, when you can just rent the bloody thing? More to follow on this topic as we query the forums at the Fractional Forum this week.